Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid result list. When someone searching anything in a search engine then search engine provide many results in the computer screen of that person. Some of those are unpaid and some of those are paid, SEO is a process through which you can increase the visibility of your webpage or website on internet or search engines results. So now in this current scenario where many websites are present SEO is an important thing for your website or webpage.
Some of important things of Search engine optimization are:-
- Because when people searching for products then every company wants to visible their product in top of the search engines results so that people pay more attention to their product, if your products are showing in backward pages in search engines results then it may chance that people can get your product. So this is an important benefit for business organizations by Search engine optimization.
- According to the search contents of user search engine show results to them, So Search Engine Optimization is necessary for your business organization to show your company’s page to customers.
- Generally the maximum search engine users are mainly like to choose one of the top 5 to 6 suggestions in the results page so to take advantage of this and gain more visitors to your website or customers to your company you need to rank as higher as possible so in this case search engine optimization helps you. So these are some important factors why a company or a service provider can refer Search engine optimization techniques.
Benefits of Social Networking Sites in Advertisement
Social networking sites are very useful for making advertisement of a business or any other organization or product. Now a question arise what is a social networking site and what it does?
A social network site provides service consists of a representation of each user (often a profile), his or her social links with other users or profiles, and a variety of additional services like sharing images, videos and information etc. The Social network sites are web-based services that allow individuals to create a public profile of their own, add many personal information’s about him, and create a list of users with whom he or she can share information, and view and cross the connections within the system. Through this system people can get connected with their friends and others over the internet. And they have free to chat with people over internet. So because of these types of benefits people like to use these social networking sites and using these sites in a free manner.
In the field of advertisement these social networking sites are very much useful. Because every organization may be big or small need advertisement of their products for growth of their business of organization. Through these social networking sites these organizations get many users or people for their advertisement and this advertising technique is very less costly. So these social networking advertising techniques are more preferable by these organizations in current scenario.
Some popular social networking sites like:-
are very much popular in current days. People prefer these sites for making advertisement of their company and products.
Benefits of a good website in Business
We are discussing the benefits of a good website in business field. Now in these current days most of businesses organizations have their own websites. There are surprising numbers of small businesses that still don’t have a site. There are a few reasons for this but usually it comes down to the belief that the benefits don’t outweigh the cost. This is rarely the case there are a lot of benefits to a website and the cost of one is quite low.
The main benefit of a good website is that it increases the visibility of your website or it provides another way for potential customers to find your company. These days most people will like to search in internet or online when they are looking for something or about any product or place, which means that you must have to have a good website in for them to find and connect with you. An important part of good web design is making sure that your site is well optimized for the search engines so that when people are searching for anything that provides the product that you sell your site will be the first one that comes up in search engines result. Another important reason that a business organization has to have a good website is that it is a great way to provide information about the organization or company and your products. So it is very important for a business organization to have a good and impressive website.
And another thing is there is a very limited amount of things that you can actually tell people in most of advertisements like pamphlets and brochures. These pamphlets and brochures have only a little bit space which may not be sufficient to explain about your business and your organization completely or clearly. So in these situations a website can help. That is website on the other hand will allow you to provide lots of information about your business and organization. Most people will go to your website if they are interested in what you are selling specifically to get more information before they become a customer. You have to have a website that provides them with the information that they are looking for. So because of these reasons a website is very much important. So by using a good website you can overcome these problems.
How to Design Good Web site to Attract the Viewers
Web design– To design a web page is not easier like typing. A page that provides information about shorten topic on the web or internet is called a webpage. A webpage contains lots of information regarding a particular topic. And a website is a collection of number of inter related WebPages, those provides information about a particular topic. For design a web page we have to use some basic programming language like HTML, css, php etc.
Html stands for “hyper text mark-up language” here some hyper text or highlighted text are use to navigate, form one page to another. A web page may contain text, audio, video and many other things. the thing is that we require the information about any topic, we use net. Now a days human being interest to know about the outer world. There is a proverb that “the first impression is the last impression”. So, it is also applicable for a web page also. If webpage is good then people like it and keep visiting again and again. But if web site is not good then may people avoid it. So it is necessary to design a good website.
So there are some rules how you can design an attractive website:
- The first thing is web pages should provide proper information regarding which it has developed.
- It should contain textual format along with eye catchable graphics which can describe the information about the topic.
- It should first bring the attention on the topic it has based
- Additional data should have to provide regarding the text/image /video which serves the meaning about the page. So the viewer can give more interest to view that page.
- The page should direct contact to the emotion of the viewer.
If a webpage only contains textual information, then the client/user will no more attract towards that web page. The page should be eye catchable towards the viewer. So from above discussion we get some information how to make an attractive website which attracts viewers.