All posts by Sky Topper

Benefits of Social Media Advertising in Business

Advantages Of Social Media Advertising Technique    

Now in current scenario online marketing technique prove itself as a most effective marketing strategy. Most of the business organizations like this social media marketing strategy and they agree that this is most effective business strategy for growing their business. The main advantage of this social media marketing technique is it can reached to the people very easily and explain your business with audience in a very clear and efficient way. So the popularity of this social media marketing technique is increasing day by day.

start social media
Social Media in  business

There are any social media sites are available but some of these are very popular and millions of people are using these sites for different purposes. So there is a great opportunity for a business organization to get audience for their business. These social media marketing technique is very much successful because of the millions of users who are using these sites.

  1. Social media marketing technique Increased Brand Recognition of your business or brand
  2. Social media marketing technique provide Higher conversion rates for your business
  3. Social media marketing technique create Higher Brand Authority for your company
  4. Social media marketing technique Decreased Marketing Costs that very much helpful for small companies
  5. Social media marketing technique provide Better Search Engine Rankings to your company’s website.
Start Social Media
Social Media in  business


So these are some benefits of Social media marketing technique, there are many more benefits are present so because of these benefits Social media marketing technique increasing its popularity day by day.

So now we come to a conclusion that Social media marketing technique gives advantages to small organizations and small business.

Various types of Benefits of Search Engine Optimization (seo)

Search Engine Optimization

All major search engines like “Google”, “Yahoo” etc have showing some primary search results similar to your search contents. Basically we can say Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page on internet. In all over the world this SEO technique was widely adopted as the best online or internet marketing technique or strategy because of its effectiveness on online marketing field. There are many benefits of this search engines optimization are present some of this are:-

  1. Search Engines Optimization technique increase your websites traffic.
  2. Search Engines Optimization is a very Cost effectiveness technique.
  3. Search Engines can Optimization creates a awareness for your company or brand.
  4. Search Engines can Optimization can increase usability of your website.
  5. Search Engines Optimization can increase visibility of your website.Benefits-Of-seo-For-Small-Business

  These are some reasons Search Engines Optimization (SEO) techniques are very popular in these current scenario. Because this search engine optimization (SEO) technique considers how search engines actually working, what kinds of thing people searching, what are the actual search terms or keywords typed into search engines and which search engines are preferred by people using this sites. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific or important keywords and to remove barriers to the indexing activities of search engines. These techniques help to increase the rank of a website. And promoting a site to increase the number of backlinks or inbound links is another SEO technique through which we can increase the popularity of a website.

               So from these thing or reasons we can say that Search Engines can Optimization (SEO) technique are very much helpful or these Search Engines can Optimization techniques provide various types of benefits to the users.

Use of Search Engine Optimization in Business

Search Engine Optimization 

Now in this new generation of internet, people using internet for every work so in field of marketing also internet used. The common example of internet marketing is online shopping. In this field SEO or search engine optimization is an important factor.

Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a webpage in search engines unpaid results, here which page gets more priority to show in your computer is decided, often referred to as “natural,” “organic or “earned” results on the basis of users requirement. In general, in the earlier time the higher ranked on the search results page and more frequently a site appears in the search results list is the more visitors it will receive from the search engine’s users.

SEO Perfect Company

Search engine optimization technique may target to different kinds of search, including image search, video search, location search, academic search and other kinds of search, News search and other important types of search. As this internet marketing strategy, search engine optimization considers how search engines work and which things are get more priority visible, and what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. So Optimizing a website may involve the techniques like editing its content, image quality, HTML coding and associated ‘css’ and other coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines by these we can decide the visibility of a website in clients search. then Promoting a site to increase the number of back links or inbound links is another SEO technique by which we can increase the priority of the site.

These types of various techniques help peoples to run their business in a better way and also help them in developing their business. Search Engine Optimization techniques are highly tuned to the dominant search engines in the target market area. Different search engines have their own rules and regulations so for search engine optimization we need obey all. But over all we can say this technique help business organizations in developing.

Web Designing Processes

Web design encompasses many different skills and disciplines in the production and maintenance of websites. There are different areas of web design including web graphic design, interface design and authoring, including standardized code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web designers are expected to have an awareness of usability. Now found some main terms like 1.Web graphics design 2. Interface design 3. User experience design 4. Search Engine Optimization 5. Usability .

Web Design and Devlopment
Web Design and Devlopment

1. Web graphics design

Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typographical visual art and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

2. Interface design

Interface design deals with the process of developing a method for two (or more) modules in a system to connect and communicate. These modules can apply to hardware, software or the interface between a user and a machine. An example of a user interface could include a GUI (Graphical User Interface). User interface design (UID) or user interface engineering is the design of user for machine and software, such as computer home appliances, mobile devices and other electronic devices, with the focus on maximizing the user experience. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals.

3. User experience design

User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.

4. Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results. Techniques by which your webpage or website get more priority in visibility in search engine is called SEO or search engine optimization.

5. Usability

Usability is the ease of use and learn ability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. It is widely used in various fields like consumer electronics, communication etc.

Why software testing is important for all business

Now in these current scenario computers are used in every field in all types of business organizations. So it is very important that the computers are working properly without causing any error. Proper working of computers can depends on the proper working of software. So proper working condition of these soft ware’s are very much important, because if the software’s are not working properly then it causes loss to the organization. So it is very much important that all soft ware’s those are going to used are properly verified that these are working properly. Softwares are properly verified by the testing. So testing is very much important for all business.

In every types of business organization a database ware maintained or used to store all kinds of data related to the organization, which data are help in maintaining and running the organization properly. So it is very important that to keep these data secure, but if the software you are using for this purpose are not working properly then there may be chance of data loss which affect the whole business. So testing of the software is very much important thing for all business.

SoftwareTesting is Important for Every SMB
                               SoftwareTesting is Important for Every SMB

Now every type of business organizations are using software which help them to smoothly running the business according to the different kinds of the business different organizations are using different software. Big business organizations are also building and using their own software which is very much helpful for them in running the business. Software engineers are designing software on the basis of the requirement of the business and people who are running it. So in this situation that software’s are very much important for them because they are now depending on this software. So it is very important that this software is working in proper way to running the business organization properly.

So we can say that software testing is very essential thing for every business organization without proper testing of the software it may causes loss to the business organization, so before using any software it is necessary to test it properly.

Top 5 reasons small businesses need android applications

Now this is the age of computers so every where people using computers and internet, in business field also peoples are using computer and internet for various types of operations. But a computer consists of two major components one is hardware and another is software. Android apps are some software’s those help peoples to organize their business effectively or smoothly. Android App Development helps the businesses to create custom solutions according to the business needs and demands. There are lots of ways how android application helps people to run their business.

Android Applications for your Business
Android Applications for your Business

The first reason is Android is completely free and an open platform built on Linux operating system. It is also an open source solution for mobile devices offering a complete software stack including operating system. So there are a lots of programmer available who can build android applications for your business.

The second reason is android applications are very fast in computing rather than other operating systems. So it can process all kinds of data in less time. Now people found more time and they utilize these times for development of their business that make them more profitable.

Third reason is android devices are less costly than other devices. Because Android provides its Software Development Kit (SDK) freely to the developer community which minimizes the development costs. So people easily use android devices in an affordable cost for their business.

Fourth reason is android is easy to integrate that means you can integrate the mobile app according to need of your business. Android operating system is the best mobile platform between the processes architecture and mobile application. That means you can modify your need in your application, according to your business requirement you can modify in your android application.

Fifth reason is Easy adoption, Android applications are written in java programming language with the help of rich set of libraries. Anyone who knows basic java programming can easily create or build android applications. So for small business application software or android application are available easily and within an affordable cost.

How to Capture Trends in Blogs and Improve Traffic

First step
go to

You will get the global as well as national trending topics and hot searches here. If you can, then write an article on a hot search or a viral video within one hour of it trending. Make sure you are hyperlinking the video as well as linking key pages of your services to certain keywords on the blog.

Second step
Create tiny snippets:one sentence, one creative and a bit link for all posts and publish across platforms.

Invest 300 a day to start with on Facebook, do it for five days, ride this wave to bring in traffic to your blog , once you have hit 2000+ visitors and got 5000+ likes, stop investing. Make sure your blog is ready before your Facebook ad investment.

Next step
Ensure you are publishing some content on your blog everyday and updating information on your website at least 3 to 4 times a week

Note: To ensure the right kind of traffic that has your target audience, it is critical what you choose when creating your Facebook promotion/ad.

Google Trends Helps to Get More Traffic
                       Google Trends Helps to Get More Traffic

5 reasons your small business needs IT right now

The retail industry has transformed completely in the last five years. A consumerism driven market has not only enhanced the purchasing abilities of the consumer but also increased the number of sales channels. Offline and online stores have more opportunities than ever before to interact and engage directly with their customers. The data generated through such interactions can often hold the key to developing the right marketing or sales strategy. These changing dynamics are now dictating to today’s retailer that it is time to integrate IT into their process. Without a robust IT infrastructure, organizations can no longer compete in this market. Here we have narrowed down the most basic reasons to enhance or initiate your IT infrastructure:

Selling online: Everyone is selling online and everything sells online. For small retailers it is critical to understand that selling something online does not require the product to be unique to you. You can sell anything online as long as the product is yours. It is also worth noting that the online business takes away the hassle of overheads and operational expenses of running an actual store.

Managing HR, Finance, Admin: Every organization big or small needs to take care of basic business elements and there is not simpler way to make the basic processes of these roles automated. This not only allows these professional to spend their time on more productive activities but also enables an error free log. An effective implementation of software that integrates these functions and provides data on a platter to the decision maker is also an effective control tool for the top management.

Operational Efficiency: Existing infrastructure and workforces can often slack due to monotony and as a business leader you would not be able to determine the exact causes for the same. Through effective IT integration, activity monitoring becomes far simpler and you can drive operational efficiency with a data driven approach.

Competing globally: A key advantage to digitizing your business is that you are no longer bound to the confines of your region. You can not only sell to new customers across the globe but also promote or spread awareness about your product/service through multiple platforms. For small businesses, going online gives the much needed boost in terms of expanding the customer base and enhance their branding strategies.

Faster Decision Making: It enables faster decision making by providing the right insights. For top management to take calls on marketing and ad campaigns, or salary hikes, or sales strategies, or investment decisions, being armed with the right type of data can often be the difference between success and failure. Big Data technologies today are driving the transformation process for a number of organizations big and small across the globe.

IT need in Small and Medium Businesses
IT need in Small and Medium Businesses