Category Archives: Social Media

Importance of Social Networking Site in Present Generation

Importance of Social Networking Site in Present Generation

Technologies menace the collection of techniques, methods or processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation or any other. We can say the technology can be the knowledge of techniques, processes, etc. or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things.

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Social Media in Small buiness

Now days for peoples of this generation social media sites are very important technology. Now we can’t imagine our life without social network site. People in all over the world like these social networking site because they can getting many advantages from these sites.

A social networking service (also social networking site or SNS) is a platform which allows people to build their social networks or social relations among people who share interests or using internet, because of this social networking site, it becomes very easy to getting in touch with friends.

Top 5 social media tools and how to use them

A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of other additional services. Social network sites are web-based services that allow individuals to create a public profile of their own and to create a list of users with whom to share connections, and view and search other peoples and friends in the system. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.

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Through the social media sites we can communicate with our friends and others over internet this is the best advantage of social networking sites. These sites also provide many other services like we can create a profile for our business or organization and made our advertisement over internet that helps in development in our business. So in this current generation social networking sites are very much important for our life style.

Top Five Social Media Sites In The World

 Social media sites:   

                             Social media sites are tools those allow people to create their virtual identification, share or exchange information about them or some else with friends in all over the world through internet. They also share their ideas, knowledge, pictures, videos etc.

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There are many social media sites are present. Top ten social media sites are:-

  1. Face book:

Face book is a very popular social media site. It was launched by Mark Zuckerberg in February 4, 2004. Initially the founders had limited the website’s membership to Harvard students only, but later they expanded the membership to colleges in the Boston area and other.

White thumb up next to the like from social networks on blue bac

Face book had over 1.3 billion active users in all over the world by the date June 2014. Due to the large volume of data users submit to the service, Face book has come under scrutiny for their privacy policies. Face book, reaching an original peak market capitalization of $104 billion. By the date February 2015 Face book reached a market capitalization of $212 Billion. This is a great success for face book.

Face book having 900,000,000 monthly visitors, its Alexa rank is 2. So this becomes most popular social media site in the world.

  1. Twitter

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Twitter is an online social networking site or service that enables users to send and read short messages of 140 or less than 140 characters called “tweets”. Registered users can read and post tweets, but unregistered users can only read them. Twitter was created by Jack Dorsey in March 2006. Then it becomes very popular among users. Twitter experienced rapid growth  day by day it had 400,000 tweets posted per quarter in 2007. And then it grew to 100 million tweets posted per quarter in 2008. In February 2010, Twitter users were sending 50 million tweets per day. Now days there are 310,000,000 unique visitors having per month. This shows the popularity of twitter.

  1. LinkedIn

LinkedIn-Logo

LinkedIn is a business-oriented social media site, Founded in December 2002 and launched on May 5, 2003. This site is mainly used for professional networking In 2006 LinkedIn increased to 20 million members.  By June 2013, LinkedIn reports more than 259 million users in more than 200 countries in all over the world. Linked in have 255,000,000 unique visitors per month.

  1. Pinterest

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Pinterest is a site. Registration is required for an use. After registering in  Pinterest, its free to pin a advertise of your companies products.Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos and images) through collections known as pin boards. It was estimated 250,000,000 monthly unique visitors in pinterest.

 

  1. Google plus+

Google-Plus-Logo

Google is a service provider specializing in Internet-related services and products. Google was founded by Larry Page and Sergey. These include online advertising technologies, mostly business houses made their advertisings through this service. Or this is an online advertising service that places advertising near the list of search results. It was estimated 120,000,000 unique users visiting Google Plus in every month.

So these are top five social media sites which are more liked by people in all over the world.

Benefits of Social Networking Sites in Advertisement

Benefits of Social Networking Sites in Advertisement

Social networking sites are very useful for making advertisement of a business or any other organization or product. Now a question arise what is a social networking site and what it does?

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A social network site provides service consists of a representation of each user (often a profile), his or her social links with other users or profiles, and a variety of additional services like sharing images, videos and information etc. The Social network sites are web-based services that allow individuals to create a public profile of their own, add many personal information’s about him, and create a list of users with whom he or she can share information, and view and cross the connections within the system. Through this system people can get connected with their friends and others over the internet. And they have free to chat with people over internet. So because of these types of benefits people like to use these social networking sites and using these sites in a free manner.

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In the field of advertisement these social networking sites are very much useful. Because every organization may be big or small need advertisement of their products for growth of their business of organization. Through these social networking sites these organizations get many users or people for their advertisement and this advertising technique is very less costly. So these social networking advertising techniques are more preferable by these organizations in current scenario.

Some popular social networking sites like:-

Social media buttons

 

  1. Facebook
  2. Twitter
  3. g+
  4. pinterest

are very much popular in current days. People prefer these sites for making advertisement of their company and products.

Benefits of Social Media Advertising in Business

Advantages Of Social Media Advertising Technique    

Now in current scenario online marketing technique prove itself as a most effective marketing strategy. Most of the business organizations like this social media marketing strategy and they agree that this is most effective business strategy for growing their business. The main advantage of this social media marketing technique is it can reached to the people very easily and explain your business with audience in a very clear and efficient way. So the popularity of this social media marketing technique is increasing day by day.

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Social Media in  business

There are any social media sites are available but some of these are very popular and millions of people are using these sites for different purposes. So there is a great opportunity for a business organization to get audience for their business. These social media marketing technique is very much successful because of the millions of users who are using these sites.

  1. Social media marketing technique Increased Brand Recognition of your business or brand
  2. Social media marketing technique provide Higher conversion rates for your business
  3. Social media marketing technique create Higher Brand Authority for your company
  4. Social media marketing technique Decreased Marketing Costs that very much helpful for small companies
  5. Social media marketing technique provide Better Search Engine Rankings to your company’s website.
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Social Media in  business

 

So these are some benefits of Social media marketing technique, there are many more benefits are present so because of these benefits Social media marketing technique increasing its popularity day by day.

So now we come to a conclusion that Social media marketing technique gives advantages to small organizations and small business.

Top 5 social media tools and how to use them

Marketing strategy changing with the adoption if internet and social media. Now there is no meaning of having a business if you do not have a social media strategy.   There are hundred of social media platforms available for all of you now but all of them can not bring customers for you. We will guide you which are the selected platforms you must adopt to be inline with your competitors in this digital age.

Top 5 Social Media Tools are:

  • Facebook
  • Twitter
  • Linkedin
  • Tumbler
  • Pinterest

 

Top 5 social media tools and how to use them
Top 5 social media tools and how to use them

We will tell you more on how to manage them and get effective customers on future posts.

5 Reasons Your Content Strategy is failing you

Multi-media, multi-channel content strategies take much more time and energy that companies are ready to dedicate today. There are reasons smaller brands are overtaking established players when it comes to social media and online brand management. We will not get into the discussion of how much of this converts into actual sales but rather look at effectiveness of the content strategy as the most important criterion. So what are the key challenges for companies looking to make a mark online? And how does one get the content right?

The most critical aspect of content is planning. The key things you need to plan out before publishing anything are- who will read it? why will they read it? am i selling or am i spreading awareness? does this elicit a response? what demographic will find this interesting? where will this be published?

Once you have answered these questions, it is essential to implement a process that aligns all your content to your brand image. This is a rather tedious job for anyone who his not a startup as it can often involve an audit of all existing marketing material and standardising it. There are chances that your management may find this a futile exercise but not doing this is one of the biggest reasons your content strategy has not worked for you the way you wanted it to.

The second biggest reason for mid sized companies to fail in their content strategies is their preference for SEO over content quality. SEO firms were hard sellers a couple of years ago and some brands fell prey for their cheap tactics to put the site higher up on Google. The reason why the strategy fails you is that Google is constantly on the lookout to create technology that values the quality of the content rather than the frequency and usage of the keywords. While there is this constant tug between SEO firms and Google, the latter is likely to emerge as the winner in the long run. It is critical that companies are on the right side at the time.

Plan your content
Content Marketing

There is too much content on the internet and we don’t know who is publishing. The main culprit are the content generation companies who are constantly reacting to trending topics and news and churning out senseless repetitive content that only drives traffic and increases ad revenue. For companies dedicated to piling up the internet with trashy content, this is a rather profitable idea but if you are a company who needs to stay relevant, adding too much content could be a serious mistake. Simple, readable, streamlined content is what is selling today and if your content is anything else, it is failing you.

Mid and small sized companies that are more than ten years old often find themselves struggling to create a multi-channel presence or create a solid multi-media marketing foundation. This is often due to lower marketing budgets, lack of access to quality agencies and above all the reluctance of the board to outsource digital. While it is worth hiring experts and getting it done, a multi-media-multi-channel strategy needs partners who can execute at a scale that your brand needs.

Finally, the biggest advantage of the online space today is the opportunity it provides to share knowledge and best practices. Whitepapers, case studies, thought leadership content, blogs, brochures and other marketing communication materials are gaining ground by the day mainly due to the fact that companies no longer need to hide their internal strategies and innovations and know that sharing it with the world is a far more effective strategy. For brands who are not focusing on these materials, it would be a rather tricky road ahead, as the demand for research driven content rises globally.

Why Small Companies Should Be On Social Media?

Life without social media seems impossible. Not actually but we pretend to be that because the way social media has dominated over our daily life. Social media has become an element in the table of our daily routine. People across the world are so much connected with social Medias that it has change its purpose which basically stands for building relationship, rather it has become a most powerful marketing media.

Despite the traditional marketing rules and techniques now a day most of the companies are focusing much on social Medias irrespective of the size of the business. Presence on social media is giving a huge boost to the Small and medium size business to expand their business significantly.

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Social Media for Small business

Benefits of Using Social media for Small Business

  • As you are a small company and your budget is limited then it needs no to little money to join facebook, Twitter or any other social media sites. Even you can have your own blog with very little cost.
  • What all you need to do is just open your business page on the social media sites and update it regularly with your activities which is easy and convenient enough that you don’t need to hire someone for doing this and anywhere anytime you can do it even with just a mobile phone.
  • Through social media you can get connected with millions of fans across the world and can reach out to your potential customers as well as can communicate with the customers.
  • It is easier to make your potential customers and customers inform about the details of your products or services, business address, opening hours through your business page on the social media sites.
  • Through a status update on social media you can make update your current customers and potential customers about your sales discount or any exciting prizes or business offers which can help developing your business. And also you can share your business photos, stories or any tips to get communicated with your customers.
  • From the comments on your photos and status updates on social Medias you can draw feedbacks and work on it if it is negative.
  • Customers can “check in” on facebook while they visit your shop which letting your business get promoted by the customers itself
  • Social media sites are available 24×7, fans and followers can view your page anytime they want which may result more traffic to your site. Facebook alone is capable of inducing 185% increase in website traffic.