India has a large rural area all across the country where the lifestyle of people is dramatically different than from people who are living in the urban areas. In these parts of India, the main sources of livelihood are farming as well as different types of small cottage industries. India has an extensive handloom and handicraft industry, most of which is managed by people coming from the rural parts of the country. These industrial make up a large part of the country’s export markets and therefore play a vital role in boosting the country’s economy. Therefore, most experts agree to the fact that these industries make up the crux of the national economy.
However, a brief look at the methods of production that are used by the people living in the rural areas would suggest that the techniques of production that are used by them are quite old and not in keeping with the needs of modern times. Most of the handlooms and handicrafts that are made in the rural areas are known for their exquisite beauty and intricate artwork. To make sure that such a quality is maintained at all times, it becomes necessary that a strict procedure is followed that has been passed down through centuries to the artisans of today. However, it is this same adherence to age old techniques that often makes it difficult for the people living in the rural areas to adopt new methods of working.
Even in some cases where new methods of production can be implemented by keeping intact the quality and richness of the work for which it is so well known, there is still a mental resistance among people living in the rural areas to adopt new technology. The reason for this is that more often than not they have limited educational qualifications and even more limited exposure to the outer world. In rural areas, life remains the same for hundreds of years which mean people usually see very little change in their day to day lives. This is quite unlike the urban areas where people are exposed to new ideas and changes in infrastructure every now and then. This leads to a natural lack of confidence among people in the rural areas to adopt new ideas and techniques. They tend to feel more at home and comfortable with working methods that are known to them and have been practiced by them for hundreds of years.
Another reason for which they tend to avoid new technology and working ways is that in most cases these would require certain financial resources which they do not have. Most rural people struggle to earn their daily bread and have little extra resources to invest in new machinery. Such factors make it increasingly difficult for them to adapt to new ways of working even when the situation so. More often than not, advanced production techniques used in other parts of the world make it difficult for them to compete. These advanced machineries and working methods can meet up larger production requirements but make it difficult for the rural people of India to match up to them.
In order to help the rural people of India adapt to new technological methods, steps should be taken to enhance their self respect and confidence as that can go a long way in making them open to new technology. They should also be taught about the benefits of new technology and how it can help them to grow as a community. Additional government policies should be adapted so that they can earn more from their own efforts and be self reliant. This will further encourage them to invest in new technology.