Tag Archives: seo

How A Website Help In Business

How A Website Help In Business

                                              A website is nothing but an image of you and your organization over internet. We can say that a website is a collection of more than one WebPages those provide information about a particular organization or an individual. Those in current days people more preferring internet for various types of work. As example in each types of work may be it belongs from education, entertainment, business, shopping, sports etc people using internet to collect information about all things, so it’s a good opportunity for a business group for creating a brand name through internet.

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If a website of your company is present over internet then, people who using internet for various purposes are see your website and get knowledge about your business or organization through the Web Pages those you provide in your website. Although a website is a collection of similar types of Web Pages those are describing about a company or organizations information. Its contact details and many more, so a website is very much helpful for a business organization to create an impression of their on customers mind.

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As a famous proverb is their “first impression is last impression” so it is very important to make the website very impressive and attractive, so that people like your website in first visit, and if people like this in first visit then they keep visiting your site and your popularity increases simultaneously your business will grows up.

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By this process of creating a good website, the popularity of your business increases and you get more customers in all over the globe. Another benefit is you made your advertising in a very low cost. That is very helpful for small organizations those can’t spend much more money for advertising.

So we can say that a website can help in development of a business in a very effective way. So it is very important that each business organization create a good and impressive website for the development of their business.

5 Reasons Your Content Strategy is failing you

Multi-media, multi-channel content strategies take much more time and energy that companies are ready to dedicate today. There are reasons smaller brands are overtaking established players when it comes to social media and online brand management. We will not get into the discussion of how much of this converts into actual sales but rather look at effectiveness of the content strategy as the most important criterion. So what are the key challenges for companies looking to make a mark online? And how does one get the content right?

The most critical aspect of content is planning. The key things you need to plan out before publishing anything are- who will read it? why will they read it? am i selling or am i spreading awareness? does this elicit a response? what demographic will find this interesting? where will this be published?

Once you have answered these questions, it is essential to implement a process that aligns all your content to your brand image. This is a rather tedious job for anyone who his not a startup as it can often involve an audit of all existing marketing material and standardising it. There are chances that your management may find this a futile exercise but not doing this is one of the biggest reasons your content strategy has not worked for you the way you wanted it to.

The second biggest reason for mid sized companies to fail in their content strategies is their preference for SEO over content quality. SEO firms were hard sellers a couple of years ago and some brands fell prey for their cheap tactics to put the site higher up on Google. The reason why the strategy fails you is that Google is constantly on the lookout to create technology that values the quality of the content rather than the frequency and usage of the keywords. While there is this constant tug between SEO firms and Google, the latter is likely to emerge as the winner in the long run. It is critical that companies are on the right side at the time.

Plan your content
Content Marketing

There is too much content on the internet and we don’t know who is publishing. The main culprit are the content generation companies who are constantly reacting to trending topics and news and churning out senseless repetitive content that only drives traffic and increases ad revenue. For companies dedicated to piling up the internet with trashy content, this is a rather profitable idea but if you are a company who needs to stay relevant, adding too much content could be a serious mistake. Simple, readable, streamlined content is what is selling today and if your content is anything else, it is failing you.

Mid and small sized companies that are more than ten years old often find themselves struggling to create a multi-channel presence or create a solid multi-media marketing foundation. This is often due to lower marketing budgets, lack of access to quality agencies and above all the reluctance of the board to outsource digital. While it is worth hiring experts and getting it done, a multi-media-multi-channel strategy needs partners who can execute at a scale that your brand needs.

Finally, the biggest advantage of the online space today is the opportunity it provides to share knowledge and best practices. Whitepapers, case studies, thought leadership content, blogs, brochures and other marketing communication materials are gaining ground by the day mainly due to the fact that companies no longer need to hide their internal strategies and innovations and know that sharing it with the world is a far more effective strategy. For brands who are not focusing on these materials, it would be a rather tricky road ahead, as the demand for research driven content rises globally.

Why Small Companies Should Be On Social Media?

Life without social media seems impossible. Not actually but we pretend to be that because the way social media has dominated over our daily life. Social media has become an element in the table of our daily routine. People across the world are so much connected with social Medias that it has change its purpose which basically stands for building relationship, rather it has become a most powerful marketing media.

Despite the traditional marketing rules and techniques now a day most of the companies are focusing much on social Medias irrespective of the size of the business. Presence on social media is giving a huge boost to the Small and medium size business to expand their business significantly.

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Social Media for Small business

Benefits of Using Social media for Small Business

  • As you are a small company and your budget is limited then it needs no to little money to join facebook, Twitter or any other social media sites. Even you can have your own blog with very little cost.
  • What all you need to do is just open your business page on the social media sites and update it regularly with your activities which is easy and convenient enough that you don’t need to hire someone for doing this and anywhere anytime you can do it even with just a mobile phone.
  • Through social media you can get connected with millions of fans across the world and can reach out to your potential customers as well as can communicate with the customers.
  • It is easier to make your potential customers and customers inform about the details of your products or services, business address, opening hours through your business page on the social media sites.
  • Through a status update on social media you can make update your current customers and potential customers about your sales discount or any exciting prizes or business offers which can help developing your business. And also you can share your business photos, stories or any tips to get communicated with your customers.
  • From the comments on your photos and status updates on social Medias you can draw feedbacks and work on it if it is negative.
  • Customers can “check in” on facebook while they visit your shop which letting your business get promoted by the customers itself
  • Social media sites are available 24×7, fans and followers can view your page anytime they want which may result more traffic to your site. Facebook alone is capable of inducing 185% increase in website traffic.