Online shopping, as a trend, is getting more popular by the day, and there are some specific reasons for the same. First of all, no long do people have time in this day and age to go and spend long hours in shopping malls and other such entities in order to buy something. Secondly – and this could be the more-important reason of the two – the offers on online shopping platforms are so much more attractive than their physical counterparts. No matter what you are looking for – books, movie tickets, electronic items, insurance plans, accessories, flight and rail tickets, and apparels – it is now the norm to look for them on the internet.
We sell everything
These days, the number of online stores has increased at a phenomenal rate. No matter what you are looking for on the internet you can be sure that there is some or the other online store that is selling it. These days, people are also booking cars and houses on the internet for that matter. India is still at a stage where online shopping is yet to catch on in the truest sense of the term. However, it has indeed become much more popular than say three or four years back.
How does online shopping happen in India?
Quite often it so happens that people watch advertisements of online stores on their television or even while surfing the net. They visit those sites as well. However, it is not always that they make the crucial decision of buying the product that they came looking for in the first place. There are some definite reasons for this as well. Most of the people over here are afraid that they might be subjected to online theft and such other acts of crime if they shopped online. This has been found in a number of surveys done recently.
The question of reliability
Quite often these people are also afraid regarding the reliability of these online platforms. They are apprehensive about the same. In fact, this is quite a common trend still now. However, it is expected that with time people in India will slowly and surely get used to the notion of shopping online. Experts feel that the next generation will herald the biggest change in this regard. Already most of the people doing online shopping in India can be classed as young folks and it is expected that in the days ahead they will make the situation much better for the online sellers.
The big brands
A cursory glance at the ones that are doing well in the online shopping scenario in India would reveal that it is the big brands such as Flipkart, Jabong, Myntra, Homeshop, eBay, Amazon, etc., that are doing well. They have huge repositories of goods and offer discounts that cannot be afforded by the smaller players. They are much more than shopping stores. They are actually wholesalers that are selling their ware much like what a retail store would do. But they are doing so at wholesale prices.
Why are they surging ahead?
Apart from some wonderful discounts that you are sure to not get anywhere else these sites also enable you to return products within a 30-day time-span in case the said product turns out to be a defective one. The increasing use of smartphones has also played into their hands as these service providers are making apps of their brands and then releasing them on platforms such as Apple Store and Google Playstore from where users can download and install the apps and then buy the products that they wish to. It is expected that even as smartphones become cheaper and more abundantly available more people will be shopping online.