Tag Archives: social media optimization

What are the social media platforms commonly used in Social Media Optimization (SMO)?

As far as social media optimization is concerned Facebook ranks right up there as the very-best option that you have in this regard. It has at least 1.59 billion users. As far as social platforms are concerned it makes up the largest demographic blend. It gives your business a fantastic medium where you can get in touch with your customers – existing and prospective – all across the world.

As far as advertising is concerned, managing Facebook is the easiest thing to do. Facebook also provides you the best platform to target people. Facebook ads can be used to match its current buyers with more than two million similar prospects that have the same characteristics. They are then taken to an opt-in page where their name and emails can be captured.


Twitter is one platform where your posts have the potential to go viral. When people share your posts and your content is re-tweeted you are likely to gain more followers. Most of the times companies share their recent news, articles, and updates that they normally upload on other major media channels. If you use hash tags you can have a major difference in building momentum for what you are posting on the platform.

So, when you are posting on Twitter you need to be aware of the topics that are trending on the micro-blogging platform. You need to include hash tags that are relevant in the present context. Quite often you can also re-tweet people with many followers as in that case some of those followers may follow you as well.

Commonly used Social Media platforms for SMO


In case you are working in a field that can be classed as being a business-to-business (B2B) one, you can do worse than use LinkedIn for social media optimization. In this regard LinkedIn is what your focus should be on. LinkedIn is the best platform to connect with professionals from various industries. You can easily target them using categories such as job title, and industry to name a few. Just like any other social media platforms building relationships is the main priority on this platform as well. You should prioritize building connections as opposed to starting off with a sales pitch.

LinkedIn Groups is one of the best features that you can have with regards to businesses. As a business you should establish groups that come within your niche category – you can invite others as well. These people must be there in the target market. Companies that have been successful in this regard normally focus on building new relationships with the best prospects. They normally work by identifying the professional titles of the people in question.


As a photo-sharing platform Instagram happens to be really popular – in fact the most popular. A lot of companies use this platform at tradeshows and events as part of their social media optimization strategy. When they host events they provide incentives to attendees to post photos on Instagram and use the hash tag for the event. At times, raffles and other free giveaways are also provided to people who take part in such events.


You should only use Pinterest when you have some fantastic images to share. This site has the capability to make high-quality images go viral and much of this can be credited to its visual nature. In case your image happens to be pinned by a member who is highly followed it can potentially be viewed by millions of people. It is also a great platform for promoting products. There are several companies that post photos of images and book covers that have quotes. These quotes are attributed to their authors and this helps in promoting their books.

You can also use Yelp and YouTube for social media optimization work.

Top Five Social Networking Sites in India

Top Five Social Networking Sites in India

Social Media Optimization

Social Networking Sites are very much helpful to us in maintaining our social life. Due to the social networking site we can stay in touch with our friends and families in a better and easier way. So these social networking sites are very much important in current scenario.

These are many social networking sites are available now days but some of those are very much popular and millions of people are using these sites in current scenario. Top ten social networking sites are: Facebook, Twitter, LinkedIn, Pinterest and Google+ or Google Plus+.

Social Media Sites
Social Media Sites

Let us discuss about these five social networking sites.

  1. Facebook: Now days Facebook is number one social networking site. These are 900,000,000 Unique Visitors are visiting on this site very month.
  2. Twitter: Twitter is another popular social networking site here 310,000,000 Unique peoples are visiting every month. This is the second most popular social networking site in India.
  3. LinkedIn: LinkedIn is also very popular social networking site but professional peoples are using it for professional uses. These are 255,000,000 – Estimated Unique Monthly Visitors are these in LinkedIn.
  1. Pinterest: Pinterest is a very popular social networking site in India and day by day the popularity increasing. These are 250,000,000 Unique people are visiting to this site in every month; this shows that how much the people of India like this site.
  2. Google+ or Google Plus+: Google is the most popular search engine in the world. These are millions of people using Google every day. Google+ or Google Plus+ is a famous social networking site. Very month 120,000,000 – Estimated Unique Visitors are visiting to the site.

These five social networking sites are very much popular in India and people in India very much like these sites.

Importance of Social Networking Site in Present Generation

Importance of Social Networking Site in Present Generation

Technologies menace the collection of techniques, methods or processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation or any other. We can say the technology can be the knowledge of techniques, processes, etc. or it can be embedded in machines, computers, devices and factories, which can be operated by individuals without detailed knowledge of the workings of such things.

start social media
Social Media in Small buiness

Now days for peoples of this generation social media sites are very important technology. Now we can’t imagine our life without social network site. People in all over the world like these social networking site because they can getting many advantages from these sites.

A social networking service (also social networking site or SNS) is a platform which allows people to build their social networks or social relations among people who share interests or using internet, because of this social networking site, it becomes very easy to getting in touch with friends.

Top 5 social media tools and how to use them

A social network service consists of a representation of each user (often a profile), his or her social links, and a variety of other additional services. Social network sites are web-based services that allow individuals to create a public profile of their own and to create a list of users with whom to share connections, and view and search other peoples and friends in the system. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging.


Through the social media sites we can communicate with our friends and others over internet this is the best advantage of social networking sites. These sites also provide many other services like we can create a profile for our business or organization and made our advertisement over internet that helps in development in our business. So in this current generation social networking sites are very much important for our life style.

Search Engine Optimization Overview

Search Engine Optimization Overview

Search engine optimization is an important process for every types of website, this search engine optimization (SEO) actually affects the visibility of the webpage or the website in search engines unpaid result. So everyone wants to see their website or webpage on top of the Google page. This thing can be achieved by proper search engine optimization techniques.

You need to make you website search engine friendly and add some high quality contain so that the priority of your website increase and it would displayed on the top of the Google result page.  Which can very much helpful for your business, as many people are using internet for different purposes, if your webpage or website displayed in the top of the Google page then people know about your organization through your website, that increase your customers.


So we can say this search engine optimization technique is very much important for a business or organization. Now a question come in to mind that, how to make a search engine friendly website to increase the visibility of the WebPages of the website. There are some things that help in making a search engine friendly website.


1.   Create unique, accurate page titles. Make use of the “description” Meta tag.

  1. Improving Structure of your Site.
  2. Improve the structure of your URLs.
  3. Make a site that is easier to navigate.
  4. Optimizing Content of your site.
  5. Offer quality content and services
  6. Write better anchor text in your site.
  7. Use good heading tags in your web pages.

So these are some techniques to make a user friendly and search engine friendly website.


How to Capture Trends in Blogs and Improve Traffic

First step
go to www.google.com/trends

You will get the global as well as national trending topics and hot searches here. If you can, then write an article on a hot search or a viral video within one hour of it trending. Make sure you are hyperlinking the video as well as linking key pages of your services to certain keywords on the blog.

Second step
Create tiny snippets:one sentence, one creative and a bit link for all posts and publish across platforms.

Invest 300 a day to start with on Facebook, do it for five days, ride this wave to bring in traffic to your blog , once you have hit 2000+ visitors and got 5000+ likes, stop investing. Make sure your blog is ready before your Facebook ad investment.

Next step
Ensure you are publishing some content on your blog everyday and updating information on your website at least 3 to 4 times a week

Note: To ensure the right kind of traffic that has your target audience, it is critical what you choose when creating your Facebook promotion/ad.

Google Trends Helps to Get More Traffic
                       Google Trends Helps to Get More Traffic