PHP or (Hypertext Pre processor) is a very popular server-side scripting language. The PHP was created in 1995. This language mainly designed for web development but also used as a general-purpose programming language.
PHP was originally created by “Rasmus Lerdorf” in the year 1994. PHP was installed on more than 240 million websites (39% of those sampled) and 2.1 million web servers till 2013, it shows the popularity of this server side scripting language.
We can use PHP code by simply with HTML code. For designing of a web page we can use HTML (Hyper Text Mark-Up Language) and CSS (Cascading Style Sheet). And PHP codes for creating web applications those can run on server site.
Normally PHP code is usually processed by a PHP interpreter, which is usually implemented as a web server’s native module or a Common Gateway Interface (CGI) executable that makes the system easier to use. Due to which more people prefer to use PHP for their websites.
PHP mostly very easy to build web applications those are very useful in websites. This is the main reason behind the popularity of PHP.
HTML stands for Hyper Text Markup Language, this is the first markup language used to create web pages. Here some text are highlighted with a like to some another web page. This highlighted text is called hyper text, and the whole language is called hyper text markup language. It is written in the form of tags enclosed in angle brackets, example as <html>.
Generally HTML tags come in pairs like <HTML> and </HTML>, BUT some tags are different those tags represent empty elements, so are unpaired, for example <img>. The first tag in a pair is the start tag, and the second tag is the end tag (they are also called opening tags and closing tags).
HTML5 is the latest version of HTML programming language. So many demerits of HTML are clarified in HTML5. Some of the features of HTML5 are:
HTML 5 has better error handling capability.
In HTML 5 these are more markups to replace scripting.
HTML5 is device independent.
In HTML5 the development process should be visible to the public in a very clear way.
So because of these benefits HTML5 is more beneficial than HTML.
Some practical differentiation between HTML and HTML5 are:
In HTML DOCTYPE is much longer, it is based on SGML-based.
In HTML audio and video are not part of specification.
In HTML It is almost impossible to get true Geo Location of user browsing any website especially if it comes to mobile devices.
In HTML5 DOCTYPE is required to enable standards mode for HTML
In HTML 5 Audio and Videos are integral part of specifications e.g. and tags.
In HTML Vector graphics are integral part e.g. SVG and canvas.
So these are the differentiation between HTML and HTML5
We are discussing the benefits of a good website in business field. Now in these current days most of businesses organizations have their own websites. There are surprising numbers of small businesses that still don’t have a site. There are a few reasons for this but usually it comes down to the belief that the benefits don’t outweigh the cost. This is rarely the case there are a lot of benefits to a website and the cost of one is quite low.
The main benefit of a good website is that it increases the visibility of your website or it provides another way for potential customers to find your company. These days most people will like to search in internet or online when they are looking for something or about any product or place, which means that you must have to have a good website in for them to find and connect with you. An important part of good web design is making sure that your site is well optimized for the search engines so that when people are searching for anything that provides the product that you sell your site will be the first one that comes up in search engines result. Another important reason that a business organization has to have a good website is that it is a great way to provide information about the organization or company and your products. So it is very important for a business organization to have a good and impressive website.
And another thing is there is a very limited amount of things that you can actually tell people in most of advertisements like pamphlets and brochures. These pamphlets and brochures have only a little bit space which may not be sufficient to explain about your business and your organization completely or clearly. So in these situations a website can help. That is website on the other hand will allow you to provide lots of information about your business and organization. Most people will go to your website if they are interested in what you are selling specifically to get more information before they become a customer. You have to have a website that provides them with the information that they are looking for. So because of these reasons a website is very much important. So by using a good website you can overcome these problems.
How to Design Good Web site to Attract the Viewers
Web design– To design a web page is not easier like typing. A page that provides information about shorten topic on the web or internet is called a webpage. A webpage contains lots of information regarding a particular topic. And a website is a collection of number of inter related WebPages, those provides information about a particular topic. For design a web page we have to use some basic programming language like HTML, css, php etc.
Html stands for “hyper text mark-up language” here some hyper text or highlighted text are use to navigate, form one page to another. A web page may contain text, audio, video and many other things. the thing is that we require the information about any topic, we use net. Now a days human being interest to know about the outer world. There is a proverb that “the first impression is the last impression”. So, it is also applicable for a web page also. If webpage is good then people like it and keep visiting again and again. But if web site is not good then may people avoid it. So it is necessary to design a good website.
So there are some rules how you can design an attractive website:
The first thing is web pages should provide proper information regarding which it has developed.
It should contain textual format along with eye catchable graphics which can describe the information about the topic.
It should first bring the attention on the topic it has based
Additional data should have to provide regarding the text/image /video which serves the meaning about the page. So the viewer can give more interest to view that page.
The page should direct contact to the emotion of the viewer.
If a webpage only contains textual information, then the client/user will no more attract towards that web page. The page should be eye catchable towards the viewer. So from above discussion we get some information how to make an attractive website which attracts viewers.
Now in current scenario online marketing technique prove itself as a most effective marketing strategy. Most of the business organizations like this social media marketing strategy and they agree that this is most effective business strategy for growing their business. The main advantage of this social media marketing technique is it can reached to the people very easily and explain your business with audience in a very clear and efficient way. So the popularity of this social media marketing technique is increasing day by day.
There are any social media sites are available but some of these are very popular and millions of people are using these sites for different purposes. So there is a great opportunity for a business organization to get audience for their business. These social media marketing technique is very much successful because of the millions of users who are using these sites.
Social media marketing technique Increased Brand Recognition of your business or brand
Social media marketing technique provide Higher conversion rates for your business
Social media marketing technique create Higher Brand Authority for your company
Social media marketing technique Decreased Marketing Costs that very much helpful for small companies
Social media marketing technique provide Better Search Engine Rankings to your company’s website.
So these are some benefits of Social media marketing technique, there are many more benefits are present so because of these benefits Social media marketing technique increasing its popularity day by day.
So now we come to a conclusion that Social media marketing technique gives advantages to small organizations and small business.
All major search engines like “Google”, “Yahoo” etc have showing some primary search results similar to your search contents. Basically we can say Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page on internet. In all over the world this SEO technique was widely adopted as the best online or internet marketing technique or strategy because of its effectiveness on online marketing field. There are many benefits of this search engines optimization are present some of this are:-
Search Engines Optimization technique increase your websites traffic.
Search Engines Optimization is a very Cost effectiveness technique.
Search Engines can Optimization creates a awareness for your company or brand.
Search Engines can Optimization can increase usability of your website.
Search Engines Optimization can increase visibility of your website.
These are some reasons Search Engines Optimization (SEO) techniques are very popular in these current scenario. Because this search engine optimization (SEO) technique considers how search engines actually working, what kinds of thing people searching, what are the actual search terms or keywords typed into search engines and which search engines are preferred by people using this sites. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific or important keywords and to remove barriers to the indexing activities of search engines. These techniques help to increase the rank of a website. And promoting a site to increase the number of backlinks or inbound links is another SEO technique through which we can increase the popularity of a website.
So from these thing or reasons we can say that Search Engines can Optimization (SEO) technique are very much helpful or these Search Engines can Optimization techniques provide various types of benefits to the users.
Web design encompasses many different skills and disciplines in the production and maintenance of websites. There are different areas of web design including web graphic design, interface design and authoring, including standardized code and proprietary software, user experience design and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web designers are expected to have an awareness of usability. Now found some main terms like 1.Web graphics design 2. Interface design 3. User experience design 4. Search Engine Optimization 5. Usability .
1. Web graphics design
Graphic designers use various methods to create and combine words, symbols, and images to create a visual representation of ideas and messages. A graphic designer may use a combination of typographical visual art and page layout techniques to produce a final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
2. Interface design
Interface design deals with the process of developing a method for two (or more) modules in a system to connect and communicate. These modules can apply to hardware, software or the interface between a user and a machine. An example of a user interface could include a GUI (Graphical User Interface). User interface design (UID) or user interface engineering is the design of user for machine and software, such as computer home appliances, mobile devices and other electronic devices, with the focus on maximizing the user experience. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals.
3. User experience design
User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, ease of use, and pleasure provided in the interaction between the user and the product. User experience design encompasses traditional human computer interaction (HCI) design, and extends it by addressing all aspects of a product or service as perceived by users.
4. Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a webpage in a search engine’s unpaid results. Techniques by which your webpage or website get more priority in visibility in search engine is called SEO or search engine optimization.
Usability is the ease of use and learn ability of a human-made object. The object of use can be a software application, website, book, tool, machine, process, or anything a human interacts with. It is widely used in various fields like consumer electronics, communication etc.