Search Engine Optimization
Now in this new generation of internet, people using internet for every work so in field of marketing also internet used. The common example of internet marketing is online shopping. In this field SEO or search engine optimization is an important factor.
Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a webpage in search engines unpaid results, here which page gets more priority to show in your computer is decided, often referred to as “natural,” “organic or “earned” results on the basis of users requirement. In general, in the earlier time the higher ranked on the search results page and more frequently a site appears in the search results list is the more visitors it will receive from the search engine’s users.
Search engine optimization technique may target to different kinds of search, including image search, video search, location search, academic search and other kinds of search, News search and other important types of search. As this internet marketing strategy, search engine optimization considers how search engines work and which things are get more priority visible, and what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. So Optimizing a website may involve the techniques like editing its content, image quality, HTML coding and associated ‘css’ and other coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines by these we can decide the visibility of a website in clients search. then Promoting a site to increase the number of back links or inbound links is another SEO technique by which we can increase the priority of the site.
These types of various techniques help peoples to run their business in a better way and also help them in developing their business. Search Engine Optimization techniques are highly tuned to the dominant search engines in the target market area. Different search engines have their own rules and regulations so for search engine optimization we need obey all. But over all we can say this technique help business organizations in developing.